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It will be opened on 22nd April 2016 in the Rome countryside, at La Storta, at I Casali del Pino, the 7th edition of Floracult, gardening  trade-show event  which will be held from 22nd to 25th April 2016, created by the pioneer fashion designer, farmer and social activist Ilaria Venturini Fendi. The opening will feature some cultural events under the sign of nature and its hosts as the talk with Libereso Guglielmo – which will be held at the 11:00 – who will launch the book he made “Ricette per ogni stagione con le erbe e il fiori dalle Alpi al mare” (standing as “Recipes for every season with herbs and flowers from the Alps to the sea”),  successfully evidencing to the extent is important how and what everyone eats.  It will follow Silvia Assolari with the book launch of “Prati fioriti”, who ideated Seme nostrum and studying the natural fields in Friuli, the “Magredi”, she had the idea of making available into the market the seeds of wild plants. Elvira Imbellone and Mariano Josè Elkaràs Falkenberg will tell at 5:00 pm about the plants of welfare or rather plants as commonly used in the interior design contributing to purify the air and giving other benefits. The happening will be enriched of permanent events as “Contronatura”, exhibition event featuring the works by the artists Walter Di Paola, Fabio Alecci and Gianluca Esposito, the sculptures by Emy Petrini, a showcase on wild cooking, the spices and infusions by the herb garden Meo Fusciuni and an enchanted room which will host the suggestive little creatures peopling the nature, designing a healthy lifestyle under the sign of nature and sustainability. A not to be missed happening for all the ones who are devoted to nature and its culture.

NATURA & LA SUA CULTURA: LA OPENING DELLA SETTIMA EDIZIONE DI FLORACULT A I CASALI DEL PINO

Over the rainbows at I Casali del Pino, photo by N

Over the rainbows at I Casali del Pino, photo by N

Sarà inaugurata il 22 aprile 2016 nella campagna romana, a La Storta, presso I Casali del Pino, la settima edizione di Floracult, mostra mercato florovivaistica che si terrà dal 22 al 25 aprile 2016, creata dalla pioneristica fashion designer, imprenditrice agricola e attivista nel sociale Ilaria Venturini Fendi. La opening avrà quali protagonisti alcuni eventi culturali all’ insegna della natura ed I suoi ospiti come il talk con Libereso Guglielmo – che avrà luogo alle ore 11:00 -, il quale presenterà il suo libro “Ricette per ogni stagione con le erbe e il fiori dalle Alpi al mare”, che felicemente dimostra in che misura sia rilevante come e cosa mangiamo. Seguirà Silvia Assolari con la presentazione del libro “Prati fioriti”, la quale ha ideato Seme nostrum e studiando i prati naturali ad alta biodiversità in Friuli, i “Magredi” ha avuto l’ idea di rendere disponibili all’ interno del mercato le sementi di piante selvatiche. Elvira Imbellone e Mariano Josè Elkaràs Falkenberg parleranno alle ore 17:00 delle piante del benessere delle piante ovvero delle piante comunemente usate nell’ arredo di interni che contribuiscono a purificare l’ aria e apportare altri benefici. L’ happening sarà arricchito da eventi permanenti quali “Contronatura”, evento espositivo con le opere degli artisti Walter Di Paola, Fabio Alecci e Gianluca Esposito, le sculture di Emy Petrini, una rassegna in tema di cucina selvatica, le spezie e gli infusi dell’ aromatario Meo Fusciuni e una stanza incantata che ospiterà le suggestive, piccole creature che popolano la natura. disegnando un salubre lifestyle sotto il segno della natura e della sostenibilità. Un evento imperdibile per tutti quelli che sono devoti alla natura e alla sua cultura.

photo by N

photo by N

 

Me, myself & I along with Ilaria Venturini Fendi at Floracult

Me, myself & I along with Ilaria Venturini Fendi at Floracult

 

www.floracult.com

Olga Pong at Floracult, photo by N

Olga Pong at Floracult, photo by N

Poetry and lightness, an elegy which celebrates the nature and its little hosts, this is “The natural stories”, the exhibition project by Olga Pong, bright milliner and accessories designer who featured in the sixth edition of Floracult, nursery-gardening event ideated by the fashion designer, farmer and social activist Ilaria Venturini Fendi and curated by the landscape architect Antonella Fornai which has recently held in I Casali del Pino, at La Storta, in the picturesque frame of Rome countryside. The culture and love for nature turns into shapes and visions, giving rise to delicate creations – hats and head accessories – unique pieces where it shines a wise craftsmanship and the excellence of made in Italy that has exhibited during the event and enriched by a site-specific installation of matter which reminded a big spider and its webs, made exclusively for the event by the designer. It’s an enchanting alchemy which talks about refinement, savoir faire, uniqueness and documents the overwhelming creativity of Olga. The lyricism becomes clear, incisive and at the same time light sign, key to decode the elegance, resulting from a lifestyle which takes over itself a vibrant aesthetics and an ethic which makes concrete healthy values and pays homage to the natural world.

“LE STORIE NATURALI” DI OLGA PONG A FLORACULT

Olga Pong, photo by N

Olga Pong, photo by N

Poesia e levità, un’ elegia che celebra la natura e i suoi piccoli ospiti, questo è “Le storie naturali”, il progetto espositivo di Olga Pong, brillante designer di cappelli e accessori che è stata protagonista della sesta edizione di Floracult, evento florovivaistico ideato dalla fashion designer, imprenditrice agricola e attivista nel sociale Ilaria Venturini Fendi e curato dalla paesaggista Antonella Fornai che si è recentemente tenuto ai Casali del Pino, a La Storta, nella pittoresca cornice della campagna romana. La cultura e l’ amore per la natura si trasforma in forme e visioni, dando vita a delicate creazioni – cappelli e cerchietti -, pezzi unici in cui splende una sapiente artigianalità e l’ eccellenza del made in Italy che sono stati esposti durante l’ evento e arricchiti da un’ installazione materica site-specific che ricordava un grande ragno e le sue ragnatele, realizzata appositamente per l’ evento dalla designer. Un’ incantevole alchimia che parla di raffinatezza, savoir faire, unicità e documenta l’ inarrestabile vis creativa di Olga. Il lirismo diventa segno, preciso, incisivo e al tempo stesso leggero, chiave per decifrare l’ eleganza, risultato di un lifestyle che assume su di sé un’ estetica vibrante e un’ etica che abbraccia salubri valori e rende omaggio al mondo della natura.

Olga Pong, photo by N

Olga Pong, photo by N

 

Olga Pong, photo by N

Olga Pong, photo by N

 

Olga Pong, photo by N

Olga Pong, photo by N

 

Olga Pong, photo by N

Olga Pong, photo by N

 

Olga Pong, photo by N

Olga Pong, photo by N

 

Olga Pong, photo by N

Olga Pong, photo by N

 

Olga Pong, photo by N

Olga Pong, photo by N

 

Olga Pong, photo by N

Olga Pong, photo by N

 

Olga Pong, photo by N

Olga Pong, photo by N

 

Olga Pong, photo by N

Olga Pong, photo by N

 

Love and ghost, Claudio Santamaria kissing the ghost wearing a hat by Olga Pong, photo by N

Love and ghost, Claudio Santamaria kissing the ghost wearing a hat by Olga Pong, photo by N

 

Sergio Cammariere wearing a hat by Olga Pong, photo by N

Sergio Cammariere wearing a hat by Olga Pong, photo by N

 

Simonetta Gianfelici wearing a hat by Olga Pong, photo by N

Simonetta Gianfelici wearing a hat by Olga Pong, photo by N

 

A nice girl wearing a hat by Olga Pong, photo by N

A nice girl wearing a hat by Olga Pong, photo by N

 

Me, myself & I along with Adriano Franchi, photo by N

Me, myself & I along with Adriano Franchi, photo by N

 

http://olgaponghats.blogspot.it

www.floracult.com

Angelo Naj Oleari and Guido Piacenza at Floracult, photo by N

Angelo Naj Oleari and Guido Piacenza at Floracult, photo by N

Poetry, lightness, culture of nature, sweetness, an ontology of life and existence which depicts a genuine and conscious lifestyle under the sign of modesty, humility, solidarity, dynamism and kind anarchism. That is the thought of Angelo Naj Oleari, bright and eclectic individual – Fluxus artist, celebrated fashion designer of brand Naj Oleari which during the Eighties softened the dress-code of men and women, author and poet – featured along with Guido Piacenza in the opening talk of the sixth edition of nursery-gardening event Floracult ideated by Ilaria Venturini Fendi and curated by Antonella Fornai which has recently held at the Casali del Pino in La Storta, in the suggestive frame of Rome countryside.

Floracult, photo by N

Floracult, photo by N

Bright and vibrant ideas on the move are embodied in  “Armonia selvatica, semi coraggiosi” (standing as “Wild harmony, brave seeds”, Ponte alle Grazie editions, 12,00 Euros), the book he made, launched during this circumstance, which directs to farmers, experts of this field and neophytes, asserting and evidencing with autobiographical tales where he talks about his life and experience, flowers, trees and insects with a deep love and respect arising from the loving care he gave in this realm, developed with the opening of the Milan Botanical Centre in 1975, impressed in the famous prints of cloths by Naj Oleari and recently crowned by the creation of International Association Brave Seeds which has the purpose of promoting the method of wild agriculture, an anarchic concept opposing to the monoculture (word reminding me the “One-dimensional man”, book by Herbert Marcuse, documenting the parallel rise of new forms of social repression in the capitalistic and communist society from whose arises the lack of freedom of people and promoting the great refusal, the negative thinking in order to oppose oneself to the methods of control) and considers the dynamism, genius loci, heritage of flora and fauna existing in a certain place, being favorable to the natural development of a certain plot. The one, like me, who is deeply ignorant in this realm, enriched oneself by new consciousnesses, by hearing his talk and reading the book he made. This theme could sound very far from who doesn’t use to take care – like me – of grasses, though he/she loves them, but it’s not like that.

photo by N

photo by N

Nature is the metaphor of life and living, a lifestyle made of “a supportive movement”, a collaborative participation which turns itself into participative collaboration. That reminds the idea which is the core of Wikipedia, though it doesn’t come from the ether, but it arises from the land. It’s a cultural evolution starting from the farming and becoming culture, a monition to increase “the communication from the sky to the earth” – as Angelo asserts – “towards the being”. It shines the kind anarchism opposing to the will of power which gave rise to mono-cultural systems of control and supremacy in the political, state, military, religious, educational, working, industrial and unfortunately also agricultural. The idea of Angelo is to remove agriculture from the system in order to get the harmony in every other realm under the sign of a creative spirit, which makes everything change and re-form a spirit of great understanding. It continues talking about agriculture, but it’s not like that, or rather it’ s not only about that. Culture, knowledge, sociality, syncretism, removal from the ethic of “divide et impera” (“divide and conquer”) or the sterile categorical imperative of “produce, consume, die” featuring in the track “Morire” (“To die”) by CCCP giving  rise to a blind consideration of needs in a consumerist way, which impoverishes the man where unnatural and unnecessary needs – as the ones defined by Epicurus – become essential. This and much more I will talk about widely soon is what is embodied in this book, precious instrument to think about and see the world surrounding us through another point of view, being much more simple, clear and healthy than the twisted ways where the individual often gets lost.

L’ ARMONIA SELVATICA DI ANGELO NAJ OLEARI A FLORACULT

Angelo Naj Oleari and Guido Piacenza at Floracult, photo by N

Angelo Naj Oleari and Guido Piacenza at Floracult, photo by N

Poesia, leggerezza, cultura della natura, dolcezza, un’ ontologia della vita, dell’ esistere che parte dalle piante, un’ idea, l’ armonia selvatica che dipinge uno stile di vita genuino, autentico e consapevole, all’ insegna di modestia, umiltà, solidarietà, dinamismo e anarchismo gentile. Questo il pensiero di Angelo Naj Oleari, brillante ed eclettica individualità – artista Fluxus, celebre fashion designer del brand Naj Oleari che negli anni Ottanta con levità e ironia ha ingentilito il codice vestimentario di uomini e donne, scrittore e poeta -, protagonista insieme a Guido Piacenza del talk di apertura della sesta edizione dell’ evento florovivaistico Floracult ideato da Ilaria Venturini Fendi e curato da Antonella Fornai che si è recentemente tenuto presso i Casali del Pino a La Storta, nella suggestiva cornice della campagna romana.

photo by N

photo by N

Idee in movimento, luminose e vibranti, quelle racchiuse in “Armonia selvatica, semi coraggiosi”(Edizioni Ponte alle Grazie, 12,00 Euro), il suo libro che ha presentato in questa occasione, il quale si rivolge agli agricoltori, esperti del settore e neofiti, affermando e comprovando mediante racconti autobiografici in cui parla della sua vita ed esperienza, di fiori, alberi e insetti con un profondo amore e rispetto che nasce dalla amorevole cura da lui riversata in questo ambito, consolidata con l’ apertura del Centro Botanico di Milano nel 1975, impressa nelle famose stampe dei tessuti Naj Oleari e culminata recentemente con la creazione dell’ Associazione Internazionale Brave Seeds che si propone di promuovere il metodo dell’ agricoltura selvatica, un concetto anarchico che si oppone alla monocoltura (lemma che mi ricorda “L’ uomo a una dimensione”, libro di Herbert Marcuse che documenta la parallela nascita di nuove forme di repressione sociale nella società capitalistica e comunista da cui deriva la privazione della libertà della gente e promuove il grande rifiuto, il pensiero negativo al fine di opporsi ai metodi di controllo) e considera il dinamismo, il genius loci, il patrimonio di flora e fauna esistente in un determinato luogo, favorevole al naturale sviluppo di un determinato terreno. Chi come me è profondamente ignorante in questo ambito, si è arricchito di nuove consapevolezze, ascoltando il suo intervento e leggendo il suo libro. Questo argomento che potrebbe sembrare lontano dalla quotidianità dell’ individuo e specialmente di chi come me, non è neppure avvezzo a curare le piante, pur amandole, ma così non è.

photo by N

photo by N

La natura è la metafora della vita e del vivere, di uno stile di vita, fatto di “un movimento solidale”, una partecipazione collaborativa che si trasforma in collaborazione partecipativa. Ciò ricorda il concetto su cui si basa Wikipedia, eppure non proviene dall’ etere, ma dalla terra. E’ un’ evoluzione culturale che parte dalle colture e diventa cultura, un monito a valorizzare “la comunicazione dal cielo alla terra” – come afferma Angelo – “verso l’ essere”. Splende l’ anarchismo gentile di chi si oppone alla volontà di potere che ha dato vita a sistemi di controllo e dominio di matrice monoculturale in ambito politico, statale, militare, religioso, scolastico, lavorativo, industriale e purtroppo anche agricolo. Il pensiero di Angelo vuole sottrarre l’ agricoltura al sistema al fine di raggiungere l’ armonia in tutti quegli altri ambiti all’ insegna di uno spirito creativo mediante il quale tutto cambia e si riforma in uno spirito di grande comprensione. Si continua a parlare di agricoltura, ma così non è o meglio non lo è soltanto. Cultura, conoscenza, socialità, sincretismo, sottrazione all’ etica del “divide et impera” (dividi e comanda) o dello sterile imperativo categorico del “produci, consuma, crepa” protagonista del brano “Morire” dei CCCP che anima una cieca considerazione dei bisogni in chiave consumistica, la quale depaupera l’ uomo in cui i bisogni non naturali e non necessari – come quelli definiti ieri da Epicuro – diventano invece essenziali. Questo e molto altro di cui presto tornerò a parlare ampiamente è ciò che è racchiuso in questo libro, uno strumento prezioso per pensare e osservare il mondo che ci circonda attraverso un altro punto di vista, molto più semplice, limpido e salubre delle contorte vie in cui sovente si perde l’ individuo.

photo by N

photo by N

photo by N

photo by N

photo by N

photo by N

http://centrobotanico.it

The co-branding collection by Carmina Campus and Vibram, photo by N

The co-branding collection by Carmina Campus and Vibram, photo by N

It has recently presented in Milan at Entrata libera, awesome concept store focused on the search in the realm of design, the collection of accessories made in co-branding by Carmina Campus and Vibram making concrete the categorical imperative “Save waste from waste”. An idea developed by Carmina Campus, brand of accessories, jewelry and furniture created by the bright, overwhelming pioneer fashion designer, farm businesswoman and social activist Ilaria Venturini Fendi and shared today with Vibram, renowned brand producing the rubber soles, which gave rise to a smashing collection of bags, made by re-using the rubber – more precisely, as Ilaria told me, the first rubber plate, resulting from the start of productive process and therefore it is useless -, thus taking away this material from the dump and turning into something wonderful. That evidences which can create without destroying, respecting the environment and earth which host us. It’ another way to see life, the world surrounding us, another way of thinking, working, creating, making and producing fashion, which emphasizes the idea of elegance as bringer of value and values. A healthy ethic is embodied in a vibrant aesthetics where it shines the approach of matter- and reminds me of work by Alberto Burri – and refinement. The many bags, as the nice rubber clutch bags are decorated by little, fun patterns made of rubber as well as other items, joining the rubber to other materials as leather and fur and are genuine passé-partout.

SALUBRI IDEE IN MOVIMENTO: IL LANCIO DELLA COLLEZIONE IN CO-BRANDING DI CARMINA CAMPUS & VIBRAM DA ENTRATA LIBERA

The co-branding collection by Carmina Campus and Vibram, photo by N

The co-branding collection by Carmina Campus and Vibram, photo by N

È stata presentata recentemente a Milano presso Entrata libera, fantastico concept store incentrato sulla ricerca nell’ ambito del design, la collezione di accessori realizzata in co-branding da Carmina Campus e Vibram che concretizza l’ imperativo categorico “Save waste from waste”(ovvero “Salva i rifiuti dai rifiuti”). Un’ idea consolidata da Carmina Campus, brand di accessori, gioielli e componenti di arredo creato dalla brillante, inarrestabile, pionieristica fashion designer, imprenditrice agricola e attivista nel sociale Ilaria Venturini Fendi e condivisa oggi con Vibram, rinomato marchio che produce suole di gomma, che ha dato vita a una formidabile collezione di borse, realizzate mediante il riuso della gomma – più precisamente, come Ilaria mi ha raccontato, la prima lastra di gomma, risultato dell’ inizio del processo produttivo e che pertanto è inutilizzabile -, sottraendo perciò questo materiale alla discarica e trasformandolo in qualcosa di meraviglioso. Ciò dimostra che si può creare senza distruggere, rispettando l’ ambiente e la terra che ci ospita. E’ un altro modo di vedere la vita, il mondo che ci circonda, un altro modo di pensare, lavorare, creare, fare e produrre moda che enfatizza l’ idea di eleganza come portatrice di valore e valori. Una salubre etica è racchiusa in una vibrante estetica in cui splende il sapiente approccio materico – che mi richiama alla mente l’ opera di Alberto Burri – e la raffinatezza. Le varie borse, le clutch di gomma sono decorate da piccoli divertenti motivi di gomma, come anche altri modelli che uniscono la gomma ad altri materiali quali pelle, pelliccia e sono autentici passé-partout.

Ilaria Venturini Fendi showing me an item ft. in the co-branding collection by Carmina Campus and Vibram, photo by N

Ilaria Venturini Fendi showing me an item ft. in the co-branding collection by Carmina Campus and Vibram, photo by N

 

The co-branding collection by Carmina Campus and Vibram, photo by N

The co-branding collection by Carmina Campus and Vibram, photo by N

 

The co-branding collection by Carmina Campus and Vibram, photo by N

The co-branding collection by Carmina Campus and Vibram, photo by N

 

Ilaria Venturini Fendi wearing  a bagle made of rubber elements, photo by N

Ilaria Venturini Fendi wearing a bagle made of rubber elements, photo by N

The co-branding collection by Carmina Campus and Vibram, photo by N

The co-branding collection by Carmina Campus and Vibram, photo by N

 

Ilaria Venturini Fendi and Enea Roveda, photo by N

Ilaria Venturini Fendi and Enea Roveda, photo by N

 

The co-branding collection by Carmina Campus and Vibram, photo by N

The co-branding collection by Carmina Campus and Vibram, photo by N

 

The co-branding collection by Carmina Campus and Vibram, photo by N

The co-branding collection by Carmina Campus and Vibram, photo by N

 

The rubber by Vibram, turned into accessories, photo by N

The rubber by Vibram, turned into accessories, photo by N

 

Me, myself & I along with Stephan Hamel, photo by N

Me, myself & I along with Stephan Hamel, photo by N

 

The design showcase featuring in Entrata libera, photo by N

The design showcase featuring in Entrata libera, photo by N

 

The design showcase featuring in Entrata libera, photo by N

The design showcase featuring in Entrata libera, photo by N

 

The design showcase featuring in Entrata libera, photo by N

The design showcase featuring in Entrata libera, photo by N

 

The design showcase featuring in Entrata libera, photo by N

The design showcase featuring in Entrata libera, photo by N

 

Me, myself and I along with Meo Fusciuni, photo by N

Me, myself and I along with Meo Fusciuni, photo by N

 

Carmina Campus, photo by N

Carmina Campus, photo by N

 

Carmina Campus, photo by N

Carmina Campus, photo by N

 

Me, myself and I along with Pietro Dottor, photo by N

Me, myself and I along with Pietro Dottor, photo by N

 

The design showcase featuring in Entrata libera, photo by N

The design showcase featuring in Entrata libera, photo by N

 

The design showcase featuring in Entrata libera and Alessandro Bocchingher, photo by N

The design showcase featuring in Entrata libera and Alessandro Bocchingher, photo by N

 

The design showcase featuring in Entrata libera, photo by N

The design showcase featuring in Entrata libera, photo by N

 

The design showcase featuring in Entrata libera, photo by N

The design showcase featuring in Entrata libera, photo by N

 

Kissing moment featuring me, myself and I, Ilaria Venturini Fendi and Carlo Alberto, photo by N

Kissing moment featuring me, myself and I, Ilaria Venturini Fendi and Carlo Alberto, photo by N

 

 

www.carminacampus.com

ZITA

God save Zita” is the event which was recently held in Rome to celebrate the 51st anniversary of the renowned concept store of Zita Fabiani. A joyful atmosphere was enriched by the olfactive suggestions by the bright alchemist and aromatorius Meo Fusciuni – telling about his journeys, experiences and memories through the parfume – where he presented the new scent, “Narcotico”, a hypnotic scent , giving rise to the Mystic cycle(. It’s all about a backwards journey to deal with the future, a song of the everyday life’s holiness is what the perfume embodies. Strong emotions, arising with a silent and deep dialogue with the inner self, emphasized by the notes of incense, benjamin along with the tonka sweetening the olfactive pyramid, including a smashing play of contrast made of patchouli and agar wood, vanilla and musk). Genuineness and healthy ideas on the move, the ones by Ilaria Venturini Fendi, pioneer fashion designer and social activist, creator of brand of accessories, jewelry and furniture Carmina Campus, promoting the culture of re-use, also featured in the event. Here it was presented the “Pictogram bags”, bags inspired by the pictogram designs (made of beverage can bottoms, leather sample swatches and leather leftovers, scraps of PVC, nylon fabrics or other waterproof materials) along with the “Space waste bags” (made of black rubbish bag, flawed technical materials or job lots, the base of aluminum cans, leather leftovers or leather sample swatches) by the brand. It was a nice interlude under the sign of lightness, fun and spontaneity which gave the chance to customers and enthusiasts to know and talk directly with the creators about the products they made, making closer two realms that are usually far away: the creativity and the consumption.

“GOD SAVE ZITA”: MEO FUSCIUNI & CARMINA CAMPUS FESTEGGIANO IL CONCEPT STORE DI ROMA ZITA FABIANI

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God save Zita” è l’ evento che si è recentemente tenuto a Roma  per festeggiare il 51° anniversario del rinomato concept store di Zita Fabiani. Una gioiosa atmosfera, arricchita dalle suggestioni olfattive del brillante alchimista e aromatario Meo Fusciuni – che parla di viaggi, esperienze e ricordi attraverso –  durante la quale ha presentato la nuova fragranza, “Narcotico”, un profumo ipnotico che dà vita al Ciclo della Mistica(. È un viaggio a ritroso per affrontare il futuro, un canto della sacralità del quotidiano. Forti emozioni che nascono da un dialogo silente e profondo con l’ interiorità, enfatizzato da note di incenso, benzoino unitamente alla fava tonka che addolcisce la piramide olfattiva, comprensiva di un formidabile gioco di contrasti fatto di patchouli and agarwood, vaniglia e muschio). Genuinità e salubri idee in movimento, quelle di Ilaria Venturini Fendi, pionieristica fashion designer e attivista del sociale, creatrice del brand di accessori, gioielli e componenti di arredo Carmina Campus che promuove la cultura del riuso è stata anche lei protagonista dell’ evento. Ivi è sono state presentate le “Pictogram bags”, borse che si ispirano alla grafica dei pittogrammi( realizzate con fondi di lattina, cartelle colori, ritagli di pelle, scarti di pvc, nylon o altri materiali waterproof) insieme alle “Space waste bags” (create con sacchi neri della spazzatura, tecno materiali difettati o fondi di magazzino, la base delle lattine di alluminio, ritagli di pelle e pelle recuperata da cartelle colori) del marchio. Un simpatico interludio all’ insegna di leggerezza, divertimento e spontaneità che ha offerto la possibilità ai clienti e agli entusiasti di conoscere e parlare direttamente con i creatori dei loro prodotti, avvicinando due ambiti che solitamente sono lontani: la creatività ed il consumo.

Meo Fusciuni along with the scents he made

Meo Fusciuni along with the scents he made

Meo Fusciuni

Meo Fusciuni

Meo Fusciuni

Meo Fusciuni

Carmina Campus

Carmina Campus, “Space waste bags”

Carmina Campus

Carmina Campus, “Pictogram bags”

Carmina Campus, "Pictograms bags"

Carmina Campus, “Pictograms bags”

Carmina Campus

Carmina Campus, “Space Waste bags”

www.zitafabiani.it

Penelope, photo by Alessandro Boccingher

Penelope, photo by Alessandro Boccingher

It was recently held at Penelope, the renowned Brescia cathedral of conceptual fashion of the one and only Roberta Valentini, a Christmas party, successful event to wish each other a happy Christmas wishes. It was celebrated the new entry, the brand Marques Almeida, as well as the heart-shaped jewelry by See me – embodying a vibrant message: a chain of love to stop the chain of violence against women. Each creation is handcrafted in Tunisia by women trained as artisans, coming for the shelter home run by the Amal Association – and a cornerstone of boutique, the brand of bags and accessories Carmina Campus promoting the culture of re-use , created by the bright fashion designer and social activist Ilaria Venturini Fendi who attended at the event. A smashing chance to enjoy signs and visions of contemporary fashion where ethics joins to aesthetic, giving rise to a new way to make fashion.

IL PARTY NATALIZIO DI PENELOPE A BRESCIA

The bags by Carmina Campus ft. in Penelope, photo by Alessandro Boccingher

The bags by Carmina Campus ft. in Penelope, photo by Alessandro Boccingher

Si è recentemente tenuto da Penelope, la rinomata cattedrale di moda concettuale di Brescia della sola e unica Roberta Valentini, un party natalizio, felice evento per scambiarsi gli auguri di Natale. Si è anche festeggiata la new entry, il brand Marques Almeida, come anche i gioielli a forma di cuore di See me – che racchiudono in sé un vibrante messaggio: una catena dell’ amore per fermare la catena di violenza contro le donne. Ogni creazione è realizzata a mano in Tunisia dalle donne avviate al lavoro di artigiano, provenienti dalla casa-rifugio gestita dall’ Associazione Amal –  e un caposaldo della boutique, il marchio di borse e accessori Carmina Campus che promuove la cultura del riuso, creato dalla brillante fashion designer e attivista del sociale Ilaria Venturini Fendi che ha presenziato all’ evento. Una formidabile occasione  per apprezzare segni e visioni di moda contemporanea in cui l’ etica si unisce all’ estetica, dando vita a un nuovo modo di fare moda.

The one and only Roberta Valentini along with Ilaria Venturini Fendi, photo by Alessandro Boccingher

The one and only Roberta Valentini along with Ilaria Venturini Fendi, photo by Alessandro Boccingher

 

The one and only Roberta Valentini at Penelope, photo by Alessandro Boccingher

The one and only Roberta Valentini at Penelope, photo by Alessandro Boccingher

 

Penelope, photo by Alessandro Boccingher

Penelope, photo by Alessandro Boccingher

 

Penelope, photo by Alessandro Boccingher

Penelope, photo by Alessandro Boccingher

 

Penelope, photo by Alessandro Boccingher

Penelope, photo by Alessandro Boccingher

Penelope, photo by Alessandro Boccingher

Penelope, photo by Alessandro Boccingher

 

The heart-shaped jewelry by See me

The heart-shaped jewelry by See me

 

The heart-shaped jewelry by See me

The heart-shaped jewelry by See me

 

 

www.penelope-store.it

Contemporary art, avant-garde  and non-conventional aesthetics dialogue. It’ s a synthesis of elements and combinations, creativity and contemporary time meeting fashion. An open tale, told by “Shit and Die”, exhibition project by One Torino, produced by Artissima and organized by Maurizio Cattelan, Myriam Ben Salah and Marta Papini which is held in the Turin Palazzo Cavour from  6th November 2014 to 11th January 2015, enriching of a smashing showcase of fashion, featuring Carmina Campus, brand of accessories, jewelry and furniture created by  the pioneer fashion designer and social activist Ilaria Venturini Fendi. The bookshop – temporary space managed by OOLP Bookshop – of exhibition, will showcase a selection of bags, accessories and jewelry by the brand resulting from the re-use of materials and embodying a new luxury under the sign of refinement and sustainability. A not to be missed event to enjoy contemporary art and fashion.

ARTE & MODA: “SHIT & DIE”  E  CARMINA CAMPUS AL PALAZZO CAVOUR DI TORINO

L’ arte contemporanea, l’ avanguardia e un’ estetica non convenzionale dialogano. Una sintesi di elementi e combinazioni, creatività e contemporaneità che incontrano la moda. Un racconto aperto, narrato da “Shit and Die”, progetto espositivo di One Torino, prodotto da Artissima ed organizzato da Maurizio Cattelan, Myriam Ben Salah e Marta Papini che si tiene presso il Palazzo Cavour di Torino dal 6 novembre 2014 all’ 11 gennaio 2015 che si arricchisce di una formidabile selezione di moda di cui è protagonista Carmina Campus, brand di accessori, gioielli e componenti d’ arredo creato dalla pionieristica fashion designer e attivista del sociale Ilaria Venturini Fendi. La libreria – spazio temporaneo gestito dalla Libreria OOLP – della mostra ospiterà una selezione di borse, accessori e gioielli del marchio che sono il risultato del riuso di materiali e racchiudono in sé un nuovo lusso all’ insegna di raffinatezza e sostenibilità. Un evento imperdibile per apprezzare l’ arte contemporanea e la moda.

Carmina Campus Spring/Summer 2015, photo by N

Carmina Campus Spring/Summer 2015, photo by N

Carmina Campus Spring/Summer 2015, photo by N

Carmina Campus Spring/Summer 2015, photo by N

Carmina Campus Spring/Summer 2015, photo by N

Carmina Campus Spring/Summer 2015, photo by N

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Carmina Campus, condom holder ft. in “Shit and die”

Carmina Campus, Pan bracelet ft. in "Shit & Die"

Carmina Campus, Pan bracelet ft. in “Shit & Die”

Carmina Campus, Soft drink bracelet, ft. in "Shit & Die"

Carmina Campus, Soft drink bracelet, ft. in “Shit & Die”

Carmina Campus, Space Waste brooch ft. in "Shit & Die"

Carmina Campus, Space Waste brooch ft. in “Shit & Die”

Carmina Campus, One way pictogram shopping bag ft. in "Shit & Die"

Carmina Campus, One way pictogram shopping bag ft. in “Shit & Die”

Carmina Campus, Respect life bag ft. in "Shit & Die"

Carmina Campus, Respect life bag ft. in “Shit & Die”

www.carminacampus.com

Carmina Campus Spring/Summer 2015, photo by N

Carmina Campus Spring/Summer 2015, photo by N

“Nothing is created, nothing is destroyed, everything transforms”. The principle of conservation of matter by Antoine Lavoisier becomes a successful metaphor to talk about Carmina Campus and the creative alchemies featuring in the Spring/Summer 2015 collection. Plastic, recycled paper, leather scraps and color samples join, transform, becoming little, big masterpieces of design. Waste becomes fashion. That is the result arising from the creative flair Ilaria Venturini Fendi, bright fashion designer, farming businesswoman and social activist, made concrete by Carmina Campus, brand of accessories, jewelry and furniture she created, promoting the culture of re-use. It’s a new luxury, made of craftsmanship, irony and consciousness. Bags, clutch bags, wallets, mobile phone-cases – condom cases, laudable initiative being part of a campaign to prevent HIV – Ipad cases, jewelry talking about a conscious lifestyle and a healthy ethic. The beautiful and good, the kalokagathia, a political and poetic idea starts to be part of everyday life through fashion and fashion product which is the medium. Refined lines, fun combination of colors and materials under the sign of lightness, comfort and elegance give rise to genuine passé-partout.

ARTIGIANALITÀ, IRONIA E CONSAPEVOLEZZA: IL NUOVO LUSSO DI CARMINA CAMPUS

Carmina Campus Spring/Summer 2015, photo by N

Carmina Campus Spring/Summer 2015, photo by N

 

“Nulla si crea, nulla si distrugge, ma tutto si trasforma”. Il principio di conservazione della materia di Antoine Lavoisier diviene una felice metafora per parlare di Carmina Campus e delle alchimie creative della collezione primavera/estate 2015. Plastica, carta riciclata, cascami di pelle e palette colori si uniscono e si trasformano,diventando piccoli, grandi capolavori di design. Lo scarto diventa moda. Questo il risultato dell’ estro creativo di Ilaria Venturini Fendi, brillante fashion designer, imprenditrice agricola e attivista del sociale, concretizzato da Carmina Campus, brand di accessori, gioielli e componenti d’ arredo da lei creato che promuove la cultura del riuso. Un nuovo lusso, fatto di artigianalità, ironia e consapevolezza. Borse, clutch, portafogli, porta-telefonini – porta preservativi, lodevole iniziativa che fa parte di una campagna per la prevenzione dell’ HIV – porta-Ipad, gioielli che parlano di uno stile di vita consapevole e di un’ etica salubre. Il bello e il buono, la kalokagathia, un pensiero politico e poetico entra a far parte della quotidianità mediante la moda e il prodotto moda che ne diventa il medium. Linee raffinate, divertenti combinazioni di colori e materiali all’ insegna di leggerezza, comfort ed eleganza danno vita ad autentici passé-partout.

Carmina Campus Spring/Summer 2015, photo by N

Carmina Campus Spring/Summer 2015, photo by N

 

Carmina Campus Spring/Summer 2015, photo by N

Carmina Campus Spring/Summer 2015, photo by N

 

The fashion blogger Vincent Law wearing a Carmina Campus bag, photo by N

The fashion blogger Vincent Law wearing a Carmina Campus bag, photo by N

 

Carmina Campus Spring/Summer 2015, photo by N

Carmina Campus Spring/Summer 2015, photo by N

 

 

Carmina Campus Spring/Summer 2015, photo by N

Carmina Campus Spring/Summer 2015, photo by N

 

Carmina Campus Spring/Summer 2015, photo by N

Carmina Campus Spring/Summer 2015, photo by N

 

Carmina Campus Spring/Summer 2015, photo by N

Carmina Campus Spring/Summer 2015, photo by N

 

Carmina Campus Spring/Summer 2015, photo by N

Carmina Campus Spring/Summer 2015, photo by N

 

Carmina Campus Spring/Summer 2015, photo by N

Carmina Campus Spring/Summer 2015, photo by N

 

Carmina Campus Spring/Summer 2015, photo by N

Carmina Campus Spring/Summer 2015, photo by N

 

Carmina Campus Spring/Summer 2015, photo by N

Carmina Campus Spring/Summer 2015, photo by N

 

Carmina Campus Spring/Summer 2015, photo by N

Carmina Campus Spring/Summer 2015, photo by N

 

Carmina Campus Spring/Summer 2015, photo by N

Carmina Campus Spring/Summer 2015, photo by N

 

Carmina Campus Spring/Summer 2015, photo by N

Carmina Campus Spring/Summer 2015, photo by N

 

Carmina Campus Spring/Summer 2015, photo by N

Carmina Campus Spring/Summer 2015, photo by N

 

Me, myself & I wearing the collar by Carmina Campus, photo by N

Me, myself & I wearing the collar by Carmina Campus, photo by N

 

 

 

www.carminacampus.com

Ilaria Venturini Fendi talking about the event before its start, photo by N

Ilaria Venturini Fendi talking about the event before its start, photo by N

It was held yesterday in the Rome countryside, at La Storta, in the Casali del Pino, “Seminare il futuro”(meaning “Sowing the future”), a smashing initiative launched by the chain of organic supermarkets Naturasì and hosted by the organic farm by the fashion designer and social activist Ilaria Venturini Fendi. A return to nature, its rhythm, a gesture talking about humanity, sharing and connecting again the man to the earth: to sow the seeds, the seeds of grain. This event, come to its third edition, was held simultaneously held in many farms inside out Italy. Many people, families and children attended at at “Seminare il futuro” and started to sow at 11:00 am. It was the first time I attended at this event and it was a beautiful experience, framed by a sunny day, I enjoyed very much. Me along with many people – after having a delicious breakfast made of organic products which also featured the delicious bread made exclusively for the event by the Casali del Pino along with other organic products given by Naturasì – started to sow the wheat seeds, a special type of wheat, the “Claudio” wheat, existing since the age of ancient Roman emperor Claudio. A special emotion was embodied in this gesture – to bring the seeds and spread them on the ground -, representing the idea of sharing, giving something of ourselves to the ground, the place hosting us. A precious consciousness, connected to humanity, the respect and love for environment. Those are the values successfully made concrete by the nice people who featured in the event who enthusiastically joined and spent one day under the sign of nature. Silence, interrupted by voices of children, the bleats of sheep, light swish of trees and enriched by Epicurean interludes (including a selection of organic cheeses made by using vegetal rennet and cold cuts by the Casali del Pino).

“SEMINARE IL FUTURO”: LA CULTURA DELLA NATURA COME STILE DI VITA

Me, myself and I ready to sow, photo by N

Me, myself and I ready to sow, photo by N

Si è tenuta ieri presso la campagna romana, a La Storta, ai Casali del Pino, “Seminare il futuro”, una formidabile iniziativa lanciata dalla catena di supermercati biologici Naturasì e ospitata dall’ azienda agricola biologica della fashion designer e attivista del sociale social Ilaria Venturini Fendi. Un ritorno alla natura, al suo ritmo, a un gesto che parla di umanità, condivisione e ricollega l’ uomo alla terra: piantare i semi, i semi del grano. L’ evento, giunto alla sua terza edizione, si è tenuto simultaneamente in molteplici aziende agricole dentro e fuori dall’ Italia. Molta gente, famiglie e bambini hanno partecipato a “Seminare il futuro” hanno iniziato a seminare alle ore 11:00. Era la prima volta che partecipavo a questo evento, una bella esperienza, incorniciata da una giornata di sole che ho apprezzato molto. Io e molte persone – dopo una deliziosa colazione fatta di prodotti biologici di cui è stato protagonista anche un delizioso pane preparato esclusivamente per l’ evento dai Casali del Pino unitamente ad altri prodotti offerti da Naturasì – abbiamo cominciato a piantare i semi di grano, una varietà speciale di grano, il grano Claudio” che esiste sin dall’ epoca dell’ imperatore Claudio dell’ antica Roma. Una particolare emozione era racchiusa in questo gesto – prendere i semi e spargerli nel terreno – che rappresenta l’ idea della condivisione, del dare qualcosa di noi alla terra, il luogo che ci ospita. Una preziosa consapevolezza, legata all’ umanità, al rispetto e all’ amore per l’ ambiente. Questi i valori felicemente concretizzati dalle simpatiche persone protagoniste dell’ evento che hanno aderito ad esso con entusiasmo e hanno trascorso una giornata all’ insegna della natura. Silenzio, interrotto dalle voci di grandi e piccini, dai belati delle pecore, dal lieve fruscio degli alberi e arricchito da interludi epicurei(comprensivi di una selezione di formaggi biologici realizzati avvalendosi di caglio vegetale e salumi dei Casali del Pino).

Mother and daughter: Anna Venturini Fendi and Ilaria Venturini Fendi, photo by N

Mother and daughter: Anna Venturini Fendi and Ilaria Venturini Fendi, photo by N

People going to sow, photo by N

People going to sow, photo by N

People going to sow, photo by N

People going to sow, photo by N

Delfina Delettrez going to sow, photo by N

Delfina Delettrez going to sow, photo by N

People going to sow, photo by N

People going to sow, photo by N

Anna Venturini Fendi along with friends going to sow, photo by N

Anna Venturini Fendi along with friends going to sow, photo by N

Anna Venturini Fendi along with friends sowing, photo by N

Anna Venturini Fendi along with friends sowing, photo by N

People sowing, photo by N

People sowing, photo by N

People sowing, photo by N

People sowing, photo by N

The walk of a pioneer: Ilaria Venturini Fendi, photo by N

The walk of a pioneer: Ilaria Venturini Fendi, photo by N

Ilaria Venturini Fendi and the people sowing, photo by N

Ilaria Venturini Fendi and the people sowing, photo by N

Delfina Delettrez ready to sow, photo by N

Delfina Delettrez ready to sow, photo by N

Ilaria Venturini giving the grain to the people, photo by N

Ilaria Venturini giving the grain to the people, photo by N

Ilaria Venturini giving the wheat seeds to the people, photo by N

Ilaria Venturini giving the wheat seeds to the people, photo by N

A selfi(esh) afternoon moment ft me, myself & I and Roberto Palagetti, photo by N

A selfi(esh) afternoon moment ft me, myself & I and Roberto Palagetti, photo by N

Silvia Venturini Fendi and me, myself and I, photo by N

Silvia Venturini Fendi and me, myself and I, photo by N

Me, myself & I  along with the people sowing, photo by Enea Roveda

Me, myself & I along with the people sowing, photo by Enea Roveda

Seminare il futuro at the Casali del Pino, photo by N

Seminare il futuro at the Casali del Pino, photo by N

www.seminareilfuturo.it

The condom wallet by Ilaria Venturini Fendi

The condom wallet by Ilaria Venturini Fendi

The bright fashion designer Ilaria Venturini Fendi (of brand Carmina Campus) as ambassador of NPS Italia Onlus created “Ovunque proteggimi” (“Protect me everywhere”), a condom wallet -embodying the culture of re-use as it has made which the leather samples being part of the colors folder – and a bit of irony, as this categorical imperative reminds the invocation to the saints which was into the cars during the Sixties. This catchy and useful accessory, being is part of campaign “Stiamo sicuri”( Let’s be safe”) launched to NPS Italia Onlus to prevent HIV, made in collaboration with All (association for the human rights protection created by Rosaria Iardino, being also Honorary President of NPS Italia Onlusand Adelaide Corbetta) along with the association Donne in rete, is available at the Rome boutique RE(f)USE in Via della Fontanella Borghese 40, at the celebrated Rome boutique Degli Effetti in Piazza Capranica 93, at Penelope, the Brescia cathedral of the conceptual fashion by the one and only Roberta Valentini and at the renowned Milan concept store 10 Corso Como. A nice fetish to live consciously its own life, protecting its own health.

 

SALUTE, MODA & IRONIA: IL PORTA-PRESERVATIVO DI ILARIA VENTURINI FENDI

The condom wallet by Ilaria Venturini Fendi

The condom wallet by Ilaria Venturini Fendi

La brillante fashion designer Ilaria Venturini Fendi (del brand Carmina Campus) nelle vesti di ambasciatrice dell’ Onlus NPS Italia Onlus ha creato “Ovunque proteggimi”, un porta-preservativo che racchiude in sé la cultura del riuso – in quanto è stato realizzato avvalendosi dei campioni di pelle presenti nella cartella colori – e un pizzico di ironia, poiché questo imperativo categorico ricorda l’ invocazione ai santi che si trovava all’ interno delle automobili negli anni Sessanta. Questo accattivante e utile accessorio, chef a parte della campagna “Stiamo sicuri” lanciata dall’ Onlus NPS Italia per prevenire l’ HIV, realizzata in collaborazione con All (associazione per la protezione dei diritti umani creata da Rosaria Iardino, che è anche il Presidente Onorario dell’ Onlus NPS Italia ed Adelaide Corbetta) insieme all’ associazione Donne in rete, è disponibile presso la boutique di Roma RE(f)USE in Via della Fontanella Borghese 40, nella celebre boutique di  Roma Degli Effetti in Piazza Capranica 93, da Penelope, la cattedrale di Brescia della moda concettuale della sola e unica Roberta Valentini  e nel rinomato concept store di Milano 10 Corso Como. Un simpatico feticcio da avere per vivere  consapevolmente la propria vita, proteggendo la propria salute.

The condom wallet by Ilaria Venturini Fendi

The condom wallet by Ilaria Venturini Fendi

 

The condom wallet by Ilaria Venturini Fendi

The condom wallet by Ilaria Venturini Fendi

 

 

www.carminacampus.com  

 

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