You are currently browsing the tag archive for the ‘Ilaria Venturini Fendi’ tag.

Jacket Stella Jean - featuring in Penelope -, dress Stella Jean, skirt Comme des Garçons, hat Penelope archive, photo by N

Jacket Stella Jean – featuring in Penelope -, dress Stella Jean, skirt Comme des Garçons, hat Penelope archive, photo by N

To be in Brescia means to visit Penelope, the renowned boutiques, by the one and only Roberta Valentini (awesome companion of an interludes under the sign of art), it’s a perfect equation, a pleasure and categorical imperative. I was pleased to see the shop windows of the boutique dedicated to Stella Jean and also featured the accessories by Carmina Campus, brand by Ilaria Venturini Fendi promoting the culture of re-use. It’s a habit of store – as Roberta told me – to dedicate the shop window of store to a fashion designer. Naturally we also talked about the talent and intelligence of this fashion designer( of whose work is currently celebrated by a huge exhibition on Italian fashion in London at the Victoria & Albert Museum) making an excrelleny styling work as well as about the status quo of contemporary fashion connected to the moment we are living and issues concerning fashion semiotic. I deeply respect and appreciate Roberta, her vision, her ability to be into the present and future times and also her visionary and passionate spirit, supported by a great concreteness, which has successfully made concrete by her year after year, giving rise to a cathedral of conceptual fashion, showcasing and selling its most refined names (after all as fashion, a product without market doesn’t exist though it’s the most brilliant work embodying art and craftsmanship, it is and becomes nothing without). My visit to this enchanting place, emphasized by the kind collaboration of weather, continued going to Penelopesposa, such a beautiful space – which makes be tempted to get married, also to people like me who never did not consider this chance, thinking about marriage as a contract and love as freedom – where tenderness, refinement and elegance join together and dialogue between themselves, creating a harmony and that creative alchemy which makes it a cathedral to visit and where to come back. I will come back soon there, in this city, little jewel, which gives me as a gift special moments, a lot of kindness, beauty, sweetness and wonderful surprises.

ARTE & MODA A BRESCIA(2): PENELOPESCHI MOMENTI CONCETTUALI

Carmina Campus, photo by N

Carmina Campus, photo by N

 

Essere a  Brescia significa far visita a Penelope, le rinomate boutiques, boutique della sola e unica Roberta Valentini (fantastica compagna di interludi all’ insegna dell’ arte), è una perfetta equazione, un piacere e un imperativo categorico. Mi ha rallegrato vedere che le vetrine della boutique erano dedicate a Stella Jean e avevano quali protagonisti anche gli accessori di Carmina Campus, brand di Ilaria Venturini Fendi che promuove la cultura del riuso. È una consuetudine del negozio dedicate a un determinato fashion designer. Naturalmente abbiamo anche parlato del talento e intelligenza di questa fashion designer che fa un eccellente lavoro di styling (la cui opera è attualmente celebrate da una grande mostra sulla moda italiana a Londra presso il Victoria & Albert Museum) come anche sullo status quo della moda contemporanea , legato al momento che stiamo vivendo e a problematiche inerenti la semiotica della moda. Rispetto profondamente e apprezzo Roberta, la sua visione, la sua capacità di essere proiettata nel tempo, presente e futuro ed anche il suo spirito visionario e ardente, sorretto da una notevole concretezza, che è stato felicemente concretizzato anno dopo anno, dando vita a una cattedrale di moda concettuale che espone e vende i suoi nomi più raffinati (dopo tutto la moda, un prodotto senza un mercato non esiste anche se è il più brillante lavoro che racchiude arte e artigianalità, è e resta nel nulla). La mia visita in questo luogo incantevole, enfatizzato dalla gentile collaborazione del tempo, è proseguita andando da Penelopesposa, luogo estremamente bello – che fa venir voglia di sposarsi, anche a quelli come me  che non hanno mai preso in considerazione questa eventualità, ritenendo che il matrimonio sia un contratto e l’ amore sia libertà – in cui dolcezza, raffinatezza e eleganza si uniscono e dialogano tra di loro, creando un’ armonia e quella alchimia creativa che la rende tale, una cattedrale da visitare e in cui ritornare. Tornerò presto qui, in questa città, piccolo gioiello che mi regala momenti speciali tanta gentilezza, bellezza, tenerezza e meravigliose sorprese.

Stella Jean, photo by N

Stella Jean, photo by N

A sweet little girl conceptual fashion oriented..., photo by N

A sweet little girl conceptual fashion oriented…, photo by N

...and her mother, a Roberta's friend during a shopping interlude, photo by N

…and her mother, a Roberta’s friend during a shopping interlude, photo by N

 

Marting Margiela, photo by N

Marting Margiela, photo by N

 

Dries, van Noten, photo by N

Dries, van Noten, photo by N

 

Penelope, photo by N

Penelope, photo by N

 

My Steven Meisel moment at Penelope, hat Penelope archive, photo by N

My Steven Meisel moment at Penelope, hat Penelope archive, photo by N

 

Steven Meisel, photo by N

Steven Meisel, photo by N

 

Penelopesposa, photo by N

Penelopesposa, photo by N

 

Penelopesposa, photo by N

Penelopesposa, photo by N

 

Penelopesposa, photo by N

Penelopesposa, photo by N

Penelopesposa, photo by N

Penelopesposa, photo by N

 

 

Penelopesposa, photo by N

Penelopesposa, photo by N

 

Lanvin, photo by N

Lanvin, photo by N

 

Penelopesposa, photo by N

Penelopesposa, photo by N

 

Penelopesposa, photo by N

Penelopesposa, photo by N

 

Penelopesposa, photo by N

Penelopesposa, photo by N

 

Penelopesposa, photo by N

Penelopesposa, photo by N

 

Penelopesposa, photo by N

Penelopesposa, photo by N

 

Penelopesposa, photo by N

Penelopesposa, photo by N

 

Jacket Alexis Mabille, photo by N

Jacket Alexis Mabille, photo by N

 

Penelopesposa, photo by N

Penelopesposa, photo by N

 

Comme des Garçons vintage, photo by N

Comme des Garçons vintage, photo by N

 

Penelopesposa, photo by N

Penelopesposa, photo by N

 

Roberta Valentini and me, photo by Alessandro Boccingher

Roberta Valentini and me, photo by Alessandro Boccingher

A calla lily, unexpected gift at the Brescia railway station, given to me by a Florentine woman, photo by N

A calla lily, unexpected gift at the Brescia railway station, given to me by a Florentine woman, photo by N

 

 

www.penelope-store.it

Carmina Campus, the Made in Africa series at Dover Street Market Ginza

Carmina Campus, the Made in Africa series at Dover Street Market Ginza

Carmina Campus, brand of accessories, jewelry and furniture promoting the culture of sustainability and re-use, created by the pioneer fashion designer and social activist Ilaria Venturini Fendi who features today in Ginza in the event celebrating the second birthday of Dover Street Market Ginza along with a special selection of bag, being part of the series Made in Africa, special project developed by teaming with the UN Agency ITC. The fashion designer will be also on 16th March 2014 in Tokyo at Takashimaya for the trunk show of a special collection of bags in limited edition (including just 200 items) she made exclusively for Takashimaya. A successful collaboration which continues and enriches of bags made by re-using the cloths by the French brand Epice – involved by Takashimaya – and combining them with a special cloth made in Africa by joining organic cotton with recycled plastic, technique of a Mali company which recycles, cleans and cuts the plastic in order to be able of weaving it along with cotton. These smashing events depict fashion as lifestyle and talk about a new way to make fashion, joining a vibrant aesthetic and a healthy ethic.

CARMINA CAMPUS E ILARIA VENTURINI FENDI IN GIAPPONE

Carmina Campus, the Made in Africa series at Dover Street Market Ginza

Carmina Campus, the Made in Africa series at Dover Street Market Ginza

Carmina Campus, brand di accessori, gioielli e componenti di arredo che promuove la cultura della sostenibilità e del riuso, creato dalla pionieristica fashion designer e attivista del sociale social Ilaria Venturini Fendi che è oggi protagonista a Ginza dell’ evento che celebra il secondo compleanno di Dover Street Market Ginza assieme a una speciale selezione di borse, della serie Made in Africa, progetto speciale sviluppato in collaborazione con l’ Agenzia ONU ITC. La fashion designer sarà anche il 16marzo 2014 a Tokyo da Takashimaya per il trunk show di una collezione speciale di borse in edizione limitata (che include soltanto 200 pezzi) da lei realizzata in esclusiva per Takashimaya. Una felice collaborazione che continua e si arricchisce di borse realizzate mediante il riuso dei tessuti del marchio francese Epice – coinvolto da Takashimaya – e li abbina a uno speciale tessuto fatto in Africa combinando il cotone organico alla plastica riciclata, tecnica di un’ azienda del Mali che ricicle, pulisce e taglia la plastica al fine di poterla tessere insieme al cotone. Questi formidabili eventi dipingono la moda come uno stile di vita e parlano di un nuovo modo di fare moda, unendo una vibrante estetica a una salubre etica.

Carmina Campus for Takashimaya

Carmina Campus for Takashimaya

Carmina Campus for Takashimaya

Carmina Campus for Takashimaya

www.carminacampus.com

William Burroughs featuring in the Penelope's show window, photo by N

William Burroughs featuring in the Penelope’s show window, photo by N

I recently visited in Brescia the smashing cathedral of conceptual fashion Penelope, created by the brilliant and vibrant Roberta Valentini. Vibrations meeting themselves as William Burroughs featuring in the shop-windows of boutique, being this year and this month the centenary of his birth, persona immediately making me think about the cut-up (literary technique he created along with the visual artist Brion Gysin, embodied in the marvelous book “The third mind”, which has found a new context in fashion, becoming the theme of “Urban cut-up”, the Fall/Winter 2014-2015 capsule collection by L. Rousseau, young, talented fashion designer). It was sales time, thus I couldn’t enjoy most of choices made by Roberta. Nevertheless it was clear and visible her unique taste and visions I appreciate and share: one for all is Comme des Garçons along with Yohji Yamamoto, Lanvin, Vionnet, Azzedine Alaia, including also contemporary creatives as well as  young contemporary creatives as Simone Rainer, Benedetta Bruzziches, Stella Jean and Fausto Puglisi. Fashion and new ideas, as sustainaibility, made concrete by the bags by Carmina Campus, brand created by the pioneer Ilaria Venturini Fendi, promoting the culture of re-use. An amazing interlude has been the visit to Penelope Sposa, bridal boutique which feels like getting married (also for the ones who – like me – are allergic to wedding, as – Domenico Modugno sang – “it does not bind a dream by a contract”). Here I also ran into a very beautiful, future spouse who was choosing her dress and was dressed by Penelope from the head to feet. Minimalism, conceptual elegance, sophistication and refinement, those are the alchemies of Penelope. A temple to visit and come back. I will come back soon to enjoy the companion of Roberta, her assertive individuality and wisdom I love and celebrate and hopefully also to see her hidden treasures, her rich fashion archives, a genuine fashion encyclopedia of conceptual fashion, source of culture and precious suggestions.

PENELOPE: QUANDO LA MODA É CULTURA E UNO STILE DI VITA

The first thing I saw at Penelope, the bag by Carmina Campus

The first thing I saw at Penelope, the bag by Carmina Campus

Ho recentemente fatto visita a Brescia alla formidabile cattedrale di moda concettuale Penelope, creata dalla brillante e vibrante Roberta Valentini. Vibrazioni che si incontrano come William Burroughs, protagonista delle vetrine della boutique, il cui centenario ricorre quest’ anno, personaggio che mi fa subito pensare al cut-up (tecnica letteraria da lui creata unitamente all’ artista Brion Gysin, racchiusa nel meraviglioso libro “The third mind”, che ha trovato un nuovo contesto nella moda, divenendo il tema di “Urban cut-up”, la collezione capsule autunno/inverno 2014-2015 di L. Rousseau, giovane e talentuosa fashion designer). Era tempo di saldi, sicché non ho potuto apprezzare la maggior parte delle scelte effettuate da Roberta. Ciònondimeno era chiaro e visibile il suo gusto unico e le visioni che anche io apprezzo e condivido: uno su tutti Comme des Garçons insieme a Yohji Yamamoto, Lanvin, Vionnet, Azzedine Alaia come anche giovani creativi contemporanei quali Simone Rainer, Benedetta Bruzziches, Stella Jean e Fausto Puglisi. Moda e nuove idee come la sostenibilità, concretizzata nelle borse di Carmina Campus, brand creato dalla pionieristica Ilaria Venturini Fendi che promuove la cultura del riuso. Uno splendido interludio è stato la visita a Penelope Sposa, boutique di abiti da sposa che fa venir voglia di sposarsi (anche a coloro che – come me – sono allergici al matrimonio, poiché – come cantava Domenico Modugno – “con un contratto non si lega un sogno”). Ivi mi sono imbattuta in una futura sposa, bellissima, che stava scegliendo il proprio abito da sposa vestita da Penelope dalla testa ai piedi. Minimalismo, eleganza concettuale, sofisticazione e raffinatezza, queste sono le alchimie di Penelope. Un tempio da visitare e in cui tornare. Ritornerò presto per godere della compagnia di Roberta, della sua assertiva individualità e saggezza che amo e celebro e sperabilmente anche per vedere i suoi tesori nascosti, il suo ricco archivio, un’ autentica enciclopedia di moda concettuale, risorsa di cultura e preziose visioni.

Penelope, photo by N

Penelope, photo by N

Me, myself and I, hat moment at Penelope, photo by N

Me, myself and I, hat moment at Penelope, photo by N

May the cut-up be  with you!... William Burroughs at Penelope strikes back, photo by N

May the cut-up be with you!… William Burroughs at Penelope strikes back, photo by N

Magic moment: Penelopesposa, photo by N

Magic moment: Penelopesposa, photo by N

Lightness and a detail in the name of Vionnet, photo by N

Lightness and a detail in the name of Vionnet, photo by N

Penelopesposa, photo by N

Penelopesposa, photo by N

Penelopesposa, photo by N

Penelopesposa, photo by N

Penelopesposa,  photo by N

Penelopesposa, photo by N

Penelopesposa, photo by N

Penelopesposa, photo by N

Penelopesposa, photo by N

Penelopesposa, photo by N

Lace, silk and a vintage details, the shoes by Alaia, photo by N

Lace, silk and a vintage details, the shoes by Alaia, photo by N

Penelopestore, photo by N

Penelopesposa, photo by N

Jewelry in the name of love at Penelopesposa, photo by N

Jewelry in the name of love at Penelopesposa, photo by N

Penelopesposa, photo by N

Penelopesposa, photo by N

Penelopesposa, photo by N

Penelopesposa, photo by N

Lanvin at Penelopesposa, photo by N

Lanvin at Penelopesposa, photo by N

Lanvin at Penelopesposa, photo by N

Lanvin at Penelopesposa, photo by N

Penelopesposa, photo by N

Penelopesposa, photo by N

The one and only Roberta Valentini, me and the nice Penelope-sque being part of Penelope family, photo by N

The one and only Roberta Valentini, me and the nice Penelope-sque being part of Penelope family, photo by N

Dress by Comme des Garçons, necklace by Lanvin, photo by N

Dress by Comme des Garçons, necklace by Lanvin, photo by N

Penelopesposa, photo by N

Penelopesposa, photo by N

Comme des Garçons, photo by N

Comme des Garçons, photo by N

Comme des Garçons, photo by N

Comme des Garçons, photo by N

Roberta Valentini showing me a acket by Comme des Garçons, photo by N

Roberta Valentini showing me a jacket by Comme des Garçons, photo by N

Miss Bonomi choosing the bridal gown and accessories at Penelopesposa, photo by N

Miss Bonomi choosing the bridal gown and accessories at Penelopesposa, photo by N

Vionnet, photo by N

Vionnet, photo by N

The magic of random: to see Roberta Valentini at the Brescia railway station early in the morning before leaving, photo by N

The magic of random: to see Roberta Valentini at the Brescia railway station early in the morning before leaving, photo by N

Black celebration moment featuring me, myself and I, photo by N

Black celebration moment featuring me, myself and I, photo by N

www.penelope-store.it

The Carmina Campus chair ( made of electronic circuits, airplane arms and computer keyboards)

The Carmina Campus chair ( made of electronic circuits, airplane arms and computer keyboards) featuring in the event “Battuta d’ arte con Sim-patia”

Carmina Campus, ethical fashion brand of accessories, furniture and jewelry promoting the culture of re-use, created by Ilaria Venturini Fendi, will feature in a charity event, “Battuta d’ arte con Sim-patia” an auction sale – ideated by the social cooperative Sim-patia which will be hammered by Giovanna Gastelwhich will be held on 10th November 2013 in Como at Palazzo Terragni, at 10:30 am, where will be sold 50 chairs made by artists. The proceeds arising from the sale will be given to the cooperative for helping the people who have grave motor disabilities. A not to be missed happening under the sign of solidarity and social commitment.

LA SOSTENIBILITÀ & L’ IMPEGNO SOCIALE DI CARMINA CAMPUS

ila 2

Carmina Campus, brand di moda ethical di accessori, componenti di arredo e gioielli che promuove la cultura del riuso, creato da Ilaria Venturini Fendi, sarà protagonista di un evento di beneficienza, “Battuta d’ arte con Sim-patia”, una vendita all’ asta – battuta da Giovanna Gastel e ideata dalla cooperativa sociale Sim-patiache terrà il 10novembre 2013 a Como presso il Palazzo Terragni, alle ore 10:30, in cui saranno vendute 50 sedie d’ artista. Il ricavato derivante dalla vendita sarà devoluto alla cooperativa per aiutare gli individui affetti da gravi disabilità motorie. Un evento imperdibile all’ insegna della solidarietà e dell’ impegno sociale.

www.sim-patia.it

www.carminacampus.com

Carmina Campus Spring/Summer 2014

Carmina Campus Spring/Summer 2014

Colors, catchy combinations of materials under the sign of ethic of re-use, fun and sophisticated shapes features in the Spring/Summer 2014 collection of accessories, jewelry and furniture by Carmina Campus, brand created by the brilliant fashion designer and sustainability activist Ilaria Venturini Fendi. The new collection – I was pleased to see and enjoy at the Milan showroom of brand – also includes the smashing series of bags 100% made in Africa, a project created by teaming with the ITC (International Trade Centre, an UN Agency), making concrete the famous slogan of brand “Not charity just work”: to create the conditions in order to emancipate African people from poverty through work, giving rise to genuine passé-partout joining a vibrant aesthetic under the sign of elegance and comfort embodying a vibrant, healthy ethic I celebrate.

CARMINA CAMPUS: L’ ELEGANZA & IL COMFORT DELLA CULTURA DEL RIUSO

Carmina Campus Spring/Summer 2014

Carmina Campus Spring/Summer 2014

Colori, accattivanti combinazioni di materiali all’ insegna dell’ etica del riuso, divertenti e sofisticate forme sono i protagonisti della collezione primavera/estate 2014 di accessori, gioielli e arredi di Carmina Campus, brand creato dalla brillante fashion designer and attivista della sostenibilità Ilaria Venturini Fendi. La nuova collezione – che sono stata lieta di vedere e apprezzare presso lo showroom milanese del marchio – include anche la formidabile serie di borse 100% made in Africa, un progetto creato in collaborazione con l’ ITC (International Trade Centre, un’ agenzia dell’ ONU), che felicemente concretizza il famoso slogan del brand “Not charity just work”: creare le condizioni per emancipare la popolazione africana dalla povertà attraverso il lavoro, dando vita ad autentici passé-partout che uniscono una vibrante estetica sotto il segno di eleganza e comfort e racchiudono una vibrante, salubre estetica che celebro.

Carmina Campus Spring/Summer 2014

Carmina Campus Spring/Summer 2014

Carmina Campus Spring/Summer 2014

Carmina Campus Spring/Summer 2014

Carmina Campus Spring/Summer 2014

Carmina Campus Spring/Summer 2014

Carmina Campus Spring/Summer 2014

Carmina Campus Spring/Summer 2014

Carmina Campus Spring/Summer 2014

Carmina Campus Spring/Summer 2014

Carmina Campus Spring/Summer 2014

Carmina Campus Spring/Summer 2014

Carmina Campus Spring/Summer 2014

Carmina Campus Spring/Summer 2014

Carmina Campus Spring/Summer 2014

Carmina Campus Spring/Summer 2014

Carmina Campus Spring/Summer 2014

Carmina Campus Spring/Summer 2014

Carmina Campus Spring/Summer 2014

Carmina Campus Spring/Summer 2014

Carmina Campus Spring/Summer 2014

Carmina Campus Spring/Summer 2014

Carmina Campus Spring/Summer 2014

Carmina Campus Spring/Summer 2014

Carmina Campus Spring/Summer 2014

Carmina Campus Spring/Summer 2014

Carmina Campus Spring/Summer 2014

Carmina Campus Spring/Summer 2014

Carmina Campus Spring/Summer 2014

Carmina Campus Spring/Summer 2014

Carmina Campus Spring/Summer 2014

Carmina Campus Spring/Summer 2014

Carmina Campus Spring/Summer 2014

Carmina Campus Spring/Summer 2014

Carmina Campus

Carmina Campus

Carmina Campus  100% Made in Africa Spring/Summer 2014

Carmina Campus 100% Made in Africa Spring/Summer 2014

Carmina Campus  100% Made in Africa Spring/Summer 2014

Carmina Campus 100% Made in Africa Spring/Summer 2014

Carmina Campus  100% Made in Africa Spring/Summer 2014

Carmina Campus 100% Made in Africa Spring/Summer 2014

Carmina Campus  100% Made in Africa Spring/Summer 2014

Carmina Campus 100% Made in Africa Spring/Summer 2014

Carmina Campus  100% Made in Africa Spring/Summer 2014

Carmina Campus 100% Made in Africa Spring/Summer 2014

Carmina Campus  100% Made in Africa Spring/Summer 2014

Carmina Campus 100% Made in Africa Spring/Summer 2014

Carmina Campus  100% Made in Africa Spring/Summer 2014

Carmina Campus 100% Made in Africa Spring/Summer 2014

Carmina Campus Spring/Summer 2014

Carmina Campus 100% Made in Africa Spring/Summer 2014

Carmina Campus  100% Made in Africa Spring/Summer 2014

Carmina Campus 100% Made in Africa Spring/Summer 2014

Carmina Campus  100% Made in Africa Spring/Summer 2014

Carmina Campus 100% Made in Africa Spring/Summer 2014

www.carminacampus.com

Ilaria Venturini Fendi

Ilaria Venturini Fendi

The illuminated fashion designer and activist Ilaria Venturini Fendi, creator of the ethical fashion brand Carmina Campus, successfully making concrete the culture of re-use, promoting the sustainability as value and lifestyle through the event Floracult which is held every Spring in the Rome countryside, at I Casali del Pino (she use calling “the land”, a word coming from Ilaria’s sentimental vocabulary evoking her deep connection to nature and its little, big hosts), will be awarded today with the “Chi è chi” prize, another deserved awarded for a pioneer creative, a special, genuine and vibrant individual, bringer of positive energies and suggestions inside out the realm of fashion of whose ideas and work I am very glad to share and celebrate.

IL PREMIO “CHI È CHI” PER ONORARE L’ ATTIVISMO SOCIALE DI ILARIA VENTURINI FENDI

ila 2

La fashion designer illuminata e attivista Ilaria Venturini Fendi, creatrice del brand di moda ethical Carmina Campus che felicemente concretizza la cultura del riuso, promuove la sostenibilità quale valore e stile di vita attraverso l’ evento Floracult che si tiene ogni primavera nella campagna romana presso I Casali del Pino (che è solita chiamare “la terra”, una parola tratta dal vocabolario sentimentale di Ilaria che evoca il suo profondo legame con la natura e i suoi piccoli, grandi ospiti), sarà insignita oggi del premio “Chi è chi”, un’ altra meritata onorificenza per una pionieristica creativa, una speciale, autentica e vibrante individualità, portatrice di energie e suggestioni positive dentro e fuori dall’ ambito della moda le cui idee e la cui opera sono molto felice di celebrare e condividere.

I Casali del Pino

I Casali del Pino

www.carminacampus.com

The Pre-loved on tour at the RE(f)USE boutique

The Pre-loved on tour at the RE(f)USE boutique

It featured in the latest edition of Altaroma, the Pre-loved on tour, a charity event to support Oxfam Italia, created by Marie Claire and Private Griffe which was held at the boutique RE(f)USE of Ilaria Venturini Fendi, pioneer fashion designer of ethical fashion brand Carmina Campus. Here it has showcased and sold vintage clothes and accessories made by the most renowned fashion companies as Fendi, Chanel, Marc Jacobs, Prada, Luisa Beccaria, Missoni, Moschino and many others that were donated by personas of fashion realm and socialites as Margherita Missoni, Isabella Borromeo and Silvia Venturini Fendi. The proceeds resulting from this sale will be given to Oxfam Italia to concretely support its laudable work. A smashing, successful initiative – considering the crowd of people which peopled the boutique during the opening of the event – that joined the culture of re-use, fashion and a laudable purpose.

SHOPPING, RIUSO & BENEFICIENZA AD ALTAROMA: IL PRE-LOVED ON TOUR A ROMA PRESSO LA BOUTIQUE RE(f)USE 

Ilaria Venturini Fendi who talks about her experience as ethical fashion designer with a journalist

Ilaria Venturini Fendi who talks about her experience as ethical fashion designer with a journalist

È stato protagonista dell’ ultima edizione di Altaroma, il Pre-loved on tour, un evento di beneficienza per sostenere Oxfam Italia, creato da Marie Claire e Private Griffe che si è tenuto presso la boutique RE(f)USE di Ilaria Venturini Fendi, pionieristica fashion designer del brand di moda ethical Carmina Campus. Ivi sono stati esposti e venduti abiti ed accessori vintage realizzati dalle più rinomate aziende di moda quali Fendi, Chanel, Marc Jacobs, Prada, Luisa Beccaria, Missoni, Moschino e molti altri che sono stati donati da personaggi dell’ ambito della moda e socialites quali Margherita Missoni, Isabella Borromeo e Silvia Venturini Fendi. Il ricavato derivante da questa vendita sarà devoluto a Oxfam Italia per sostenere concretamente la sua lodevole opera. Una formidabile, felice iniziativa – considerando la folla di gente che ha popolato la boutique durante l’ inaugurazione dell’ evento – che ha unito la cultura del riuso, la moda e una lodevole finalità.

The Pre-loved on tour at RE(f)USE

The Pre-loved on tour at RE(f)USE

Carmina Campus

Carmina Campus

Carmina Campus

Carmina Campus

The Pre-loved on tour at RE(f)USE

The Pre-loved on tour at RE(f)USE

Angelos Bratis at RE(F)USE

Angelos Bratis at RE(F)USE

Vintage Moschino

Vintage Moschino

Carmina Campus

Carmina Campus

The Pre-loved on tour at RE(f)USE

The Pre-loved on tour at RE(f)USE

Cesare Cunaccia

Cesare Cunaccia

Dress by Luisa Beccaria, donated by Isabella Borromeo

Dress by Luisa Beccaria, donated by Isabella Borromeo

Trench by Missoni, donated by Margherita Missoni

Trench by Missoni, donated by Margherita Missoni

Dress by Fendi, donated by Silvia Venturini Fendi

Dress by Fendi, donated by Silvia Venturini Fendi

Ilaria Venturini Fendi and me

Ilaria Venturini Fendi and me

www.altaroma.it

www.carminacampus.com

Ilaria Venturini Fendi

Ilaria Venturini Fendi

Creativity and activism is the leitmotiv of Ilaria Venturini Fendi, illuminated fashion designer who created the ethical fashion brand of accessories and furniture Carmina Campus, promoting the culture of re-use, has recently awarded with two smashing awards, the golden apple, Marisa Bellisario award, given to excellent women to celebrate their laudable work along with another important award, the red ribbonNPS, given to twenty ambassadors of the project Stiamo Sicuri, organized by the no-profit Association NPS Italy in collaboration with All and Donne in Rete for preventing the sexually transmitted diseases as HIV and develop the culture of prevention.

Carmina Campus

Carmina Campus

That is not the only work under the sign of activist which has recently made by Ilaria, who will also host the Pre-loved on tour, a charity project ideated by Oxfam Italia, Marie Claire, PrivateGriffe and the Buyer Italian Chamber of Fashion, promoted by Livia Firth, an ethical shopping experience, the sale of vintage clothes and accessories which will be held on 8th July 2013, from 3:00 to 7:00 pm and on 9th July from 10:00 am to 7:30 pm in Rome at RE(f)USE, her flagship store in Via della Fontanella Borghese 40, an event included in the calendar of Altaroma. The proceeds resulting from the sale of clothes will be donated to Oxfam Italia. A not to be missed happening  which successfully joins fashion, sustainability, the ethic of re-use and shopping.

ILARIA VENTURINI FENDI: CREATIVITÀ ALL’ INSEGNA DI MODA & ATTIVISMO 

ilanew 2

Creatività e attivismo è il leitmotiv di Ilaria Venturini Fendi, fashion designer illuminata che ha creato il brand di moda ethical di accessori e componenti di arredo Carmina Campus, promuovendo la cultura del riuso, è stata recentemente insignita di due formidabili onorificenze, la mela d’ oro, il premio Marisa Bellisario, dato a donne eccellenti per celebrare il loro lodevole lavoro unitamente a un altro importante riconoscimento, il red ribbonNPS, dato a venti ambasciatori del progetto Stiamo Sicuri, organizzato dall’ associazione no-profit Association NPS Italia in collaborazione con All e Donne in Rete per prevenire le malattie a trasmissione sessuale quali l’ HIV e consolidare la cultura della prevenzione.

Carmina Campus

Carmina Campus

Questa non è l’ unica opera all’ insegna dell’ attivismo realizzata di recente da Ilaria che ospiterà anche il Pre-loved on tour, un progetto di beneficienza ideato da Oxfam Italia, Marie Claire, PrivateGriffe e la Camera Italiana della Moda dei Buyer, promosso da Livia Firth, una esperienza di shopping ethical, la vendita di abiti e accessori vintage che si terrà l’ 8 luglio 2013, dalle 15:00 alle ore 19:00 e il 9luglio dalle 10:00 alle ore 19:30 a Roma presso RE(f)USE, il suo flagship store in Via della Fontanella Borghese 40, un evento incluso nel calendario di Altaroma. I proventi derivanti dalla vendita degli abiti saranno donati a Oxfam Italia. Un evento imperdibile che unisce felicemente  la moda, la sostenibilità, l’ etica del riuso e lo shopping.

A joyful memory, a Milanese Summer afternoon featuring me and Ilaria Venturini Fendi

A joyful memory, a Milanese Summer afternoon featuring me and Ilaria Venturini Fendi

www.carminacampus.com

biennal ila

Ilaria Venturini Fendi, darling friend, bright creative, illuminated entrepreneur and sustainability activist will be in the exhibition “White shot” during the 55th edition of Venice Biennal, by the traveling New York art gallery The Pool NYC, which will present the works by interior designers and artists such as Tadao Ando, Alison Blickle, Gaia Carboni, Eteri Chkadua, Patrick Jacobs, Robert Lazzarini, Austin Lee, Jonathan Rider, Andrea Salvatori, Bianca Sforni, Fabio Viale and opens on 28th June 2013 at the Giardino Ca’ Civran Badoer Barozzi.

Ilaria Venturini Fendi

Ilaria Venturini Fendi

The exhibition also will be held at the Campiello Giustinian and runs through 30th June 2013, showcasing the catchy and fun furniture, unique pieces Ilaria made under the sign of re-use, paradigm she made concrete at best in her work as fashion designer of brand Carmina Campus. A not to be missed happening to enjoy vibrant art suggestions.

“WIDE SHOT” AL GIARDINO CA’ CIVRAN BADOER BAROZZI & CAMPIELLO GIUSTINIAN CON LA CREATIVITÀ DI ILARIA VENTURINI FENDI

Ilaria Venturini Fendi

Ilaria Venturini Fendi

Ilaria Venturini Fendi, cara amica, brillante creativa, imprenditrice illuminata e attivista della sostenibilità sarà protagonista della mostra “White shot” in occasione della 55ma edizione della Biennale di Venezia, con la galleria d’ arte itinerante di New York The Pool NYC che presenterà will present le opere di interior designers e artisti quali Tadao Ando, Alison Blickle, Gaia Carboni, Eteri Chkadua, Patrick Jacobs, Robert Lazzarini, Austin Lee, Jonathan Rider, Andrea Salvatori, Bianca Sforni, Fabio Viale e inaugurerà il 28 giugno 2013 presso il Giardino Ca’ Civran Badoer Barozzi.

Ilaria Venturini Fendi

Ilaria Venturini Fendi

La mostra si terrà anche presso il Campiello Giustinian e proseguirà fino al 30 giugno 2013, esponendo gli accattivanti e divertenti componenti di arredo, pezzi unici realizzati da Ilaria all’ insegna del riuso, paradigma da lei concretizzato al meglio nel suo lavoro di fashion designer del brand Carmina Campus. Un evento imperdibile per apprezzare vibrant suggestioni.

www.carminacampus.com

www.ashadedviewonfashion.com

Floracult

Floracult

 

Floracult shines a light on nature with a focus on sustainability and its culture with the book launch of “La mia vita a impatto zero” (My zero impact life) by Paola Maugeri. Paola Maugeri is known as VJ for Videomusic and MTV, a bright and warm-hearted individual who talked about her experiences, which she writes in her book: to have a zero impact lifestyle.

Paola Maugeri

Paola Maugeri

Though – as she asserted – it is not possible to have a zero impact lifestyle, a word she used to depict a lifestyle which is more conscious, respectful for the nature and its seasonal cycles. Her experiment consisted of living without electric energy, having water warmed by solar panels, reducing the use of computers and mobile phones to three hours a day and  eating the seasonal food (Paola is also vegan) as well as using candles instead of electric lights. She ate at 5:30 pm and slept at 6:30 pm.

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This experience brought her new consciousnesses as well as a new time, a time she didn’t think of having, time to walk with her son, time to talk with herself, a time to think and read a book. She never had this as she, like most individuals in our times, focused on efficiency. She spoke about the difference between what is important and urgent, two simple words that reveal the (true or false) priorities that concern the behavior of a human being. The result of this experience has been a re-defining of her priorities. This change enriched her and she had the desire to share it with everyone because she sees living as sharing.

Ducks...

Ducks…

...and roosters at Floracult

…and roosters at Floracult

Sustainability but also a hilarious interlude I shared with my darling friend of mine, the little big Emma Santamaria, sweet, beautiful and bright daughter of Delfina Delettrez and Claudio Santamaria, with pampers, phenomenology of tongue which licks the ice-cream, tales, as the tale of the book launch of “Rosa Sublime”.

I told her about my hilarious tale (focused on my sunshade I couldn’t use as I thought) for ten consecutive times. A practice which made me smile as it reminded of me when I asked my mother for telling me a tale for ten consecutive times and if her voice was not enough clear I told her of drinking the water and continuing(like a little dictator).

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The lavender one of my favorite flowers

The value of sustainability was also made concrete by “Victory garden”, the hydroponics laboratory of Studio Mobile of Antonio Girardi and Cristiana Favretto, bright architects and dear friends, who are focused on the creation of hydroponics systems in order to avoid the waste of water. They proved that the hydroponics technique used for a vegetable garden saves over the 70% of water.

 Cristiana Favretto and Antonio Girardi along with the hydroponics installation they made


Cristiana Favretto and Antonio Girardi along with the hydroponics installation they made

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Last but not least, walking with Silvia Venturini Fendi I also discovered a wide selection of linen made out of vintage textiles from the 30′s the linen came from both Italy and Eastern Europe which evoked the scent, freshness and softness of a cloth which is rare to find today.

 FLORACULT (3): LA VITA A IMPATTO ZERO DI PAOLA MAUGERI, IL LABORATORIO DI IDROPONICA DI STUDIO MOBILE & ALTRE MERAVIGLIE

Paola Maugeri

Paola Maugeri, photo by Giorgio Miserendino

Floracult getta luce sulla natura, soffermandosi sulla sostenibilità e la sua cultura con la presentazione del libro di Paola MaugeriLa mia vita a impatto zero” (My zero impact life). Paola Maugeri è nota quale VJ di Videomusic e MTV, una brillante e calorosa individualità che ha parlato delle sue esperienze che scrive nel suo libro: avere uno stile di vita a impatto zero.

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Orchids at Floracult

Pur non essendo possibile – come é stato da lei affermato – avere uno stile di vita a impatto zero, una parola da lei usata per dipingere uno stile di vita che è più consapevole, rispettoso della natura e dei suoi cicli stagionali. Il suo esperimento consisteva nel vivere senza energia elettrica, avendo l’ acqua riscaldata dai pannelli solari, riducendo l’ uso di computer e cellulari a tre ore al giorno e mangiando il cibo di stagione (Paola è anche vegana) come anche usare le candele al posto dell’ energia elettrica. Costei mangiava alle ore 17:30 e andava a dormire alle ore 18:30.

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Questa esperienza è stata per lei foriera di nuove consapevolezze come anche di un nuovo tempo, un tempo che non pensava di avere, tempo per passeggiare con suo figlio, tempo per pensare e leggere un libro. Non ha mai avuto ciò poiché, come la maggior parte degli individui della nostra epoca, si soffermava sull’ efficienza. Ha parlato della differenza tra ciò che è importante e urgente, due semplici parole che rivelano le priorità ( vere o false) che riguardano il comportamento di un essere umano. Il risultato di questa esperienza è stata una ridefinizione delle sue priorità. Questo cambiamento la arricchita ed ha avuto il desiderio di condividere con tutti ciò poichè vede la vita come condivisione.

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Sostenibilità ma anche un ilare intermezzo che ho condiviso con una carissima amica mia, la piccola grande Emma Santamaria, dolce, bella e brillante figlia di Delfina Delettrez e Claudio Santamaria, con coccole, fenomenologia della lingua che lecca il gelato, racconti come il racconto della presentazione del libro pampers “Rosa Sublime”.

The textiles by Ai Canapai

The textiles by Ai Canapai

Le ho raccontato la mia ilare storia (incentrata sul mio parasole che non ho potuto usare diversamente da come pensavo) per dieci volte consecutive. Una pratica che mi ha fatto sorridere poichè mi ricordava quando chiedevo a mia madre di raccontarmi una storia per dieci volte consecutive e se la sua voce non era abbastanza chiara le dicevo di bere l’ acqua e continuare (come un piccolo dittatore).

Ilaria Venturini Fendi and me, photo by Giorgio Miserendino

Ilaria Venturini Fendi and me, photo by Giorgio Miserendino

Il valore della sostenibilità è stato anche concretizzato da “Victory garden”, il laboratorio di idroponica di Studio Mobile di Antonio Girardi e Cristiana Favretto, brillanti architetti e cari amici che sono dediti alla creazione di sistemi idroponici al fice di evitare lo spreco di acqua. Hanno dimostrato che la tecnica idroponica usata per un orto risparmia oltre il 70% di acqua.

Humberto Campana

Humberto Campana

Ultimo ma non meno importante, passeggiando con Silvia Venturini Fendi ho anche scoperto una ampia selezione di lino, fatto di tessuti vintage degli Anni ’30, il lino proveniva sia dall’ Italia sia dall’ Est Europa che evocava il profumo, la freschezza e morbidezza di un tessuto che è raro da trovare oggi.

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Silvia Venturini Fendi

Silvia Venturini Fendi

A rose which makes me think about Joey Arias

A rose which makes me think about Joey Arias

www.floracult.com

www.carminacampus.com

www.ashadedviewonfashion.com

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